Three major directions of our work include Research, Promotion and Distribution:

Research. To launch a new brand, it is first necessary to research its potential in a particular market and create strategies to advance it in practice. When a brand is introduced into a market, Consumer and Market research are still necessary to keep up with the trends.

Promotion. As a market player, we can influence some elements of close environment, including potential consumers, distribution channels etc. Our marketing plan aims to create a favorable environment for the distribution.

Distribution. Our expertise in distribution and knowledge of sales channels help our brands’ performance in Armenian market as well as in the other territories